The Cricket World Cup, due to start next & last almost two months, could hit Britain's economic productivity by £270 million according to an independent study published on Saturday. "Although it will not grab the international imagination to the same extent as the soccer World Cup it remains the case that, even to those only half interested, watching cricket is one of the best ways of avoiding working known to man," said the study by the center for Economic & Business Research(CEBR). U-( TOI News.