Tattoo artist Don Ed Hardy was born in Costa Mesa, California in 1945. He was the first Western tattoo artist to incorporate Japanese tattoo aesthetic and technique into his work and is an accomplished fine artist, as well. From Madonna to Paris Hilton; from Tony Hawk to Jared Leto-Audigier has redefined rocker-chic in today's pop culture with designs full of life, staying true to the color and cultural palette of Don Ed Hardy and ed hardy jeans.